For all printed materials our preference is, wherever possible, to use the promotional toolkit as a template for your report design. Wide use of the toolkit ensures consistency of design across the network which helps to improve brand recognition with our audiences. The toolkit is also the cost and time effective option, as the artwork templates already exist, so design time is reduced and costs are minimised.
If the toolkit is not suitable for your report, the visual identity guidelines offer plenty of flexibility for a designer to create new materials whilst retaining the core elements of our identity that help keep a visual consistency between documents. The Design Team have created many ‘extensions’ to the toolkit design as a response to this, such as the 2011-2015 Corporate Plan.
When commissioning design for reports, or any other materials, take time to think of your audience and their needs. Remember design shouldn’t be about your personal taste. Make sure information is clear and imagery, if appropriate, reflects your subject matter. Remember to include contact details, with an appropriate URL as a minimum.
The layout of a report on the inside is just as important as the outside. Try to include a well-balanced arrangement of text and images. Reports are generally more text heavy than brochures or marketing based materials. Examples of how to lay out text heavy spreads, such as in reports, can be found in the typography section.