For all printed materials our preference is, wherever possible, to use the promotional toolkit as a template for your design. Wide use of the toolkit ensures consistency of design across the network which helps to improve brand recognition with our audiences. The toolkit is also the cost and time effective option, as the artwork templates already exist, so design time is reduced and costs are minimised.
The Design Team have created many ‘extensions’ to the toolkit design for posters in response to different requirements.
If the toolkit is not suitable for your communication needs the visual identity guidelines offer plenty of flexibility for a designer to create new materials whilst retaining the core elements of our identity that help keep a visual consistency between documents.
When commissioning design for posters, or any other materials, take time to think of your audience and their needs. Remember design shouldn’t be about your personal taste. Make sure information is clear and imagery reflects your subject matter. Remember to include contact details, with an appropriate URL as a minimum. Always take into account the design of other materials that relate to the activity or service that the poster is advertising and ensure the design complements each other.
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