Brand guidelines


Banners are an effective way to signpost events, promote our programmes or services, or display generic messages. They can also be used to add excitement to your office, differentiate areas or create temporary partitions in office or exhibition spaces.

Think about where elements are placed on banners and try and visualise their scale. Remember that people tend to step back when viewing banners or large display boards. Information should be clear and to the point – it is unlikely a customer will stand and read thousands of words on a banner. The most successful banners have strong bold concise messages with powerful graphics or images. Do not put important information, such as URLs, at ground height as it will be missed.

Banners are another instance where guidance on positioning the logo and its size can be flexible according to the size and display method. Some vertical banners will work better with the logo and the text centred which is not normally a common method of treating typography on British Council materials. Banners that are displayed vertically, high on the sides of buildings may be better displaying the British Council logo at the base. If in doubt please contact the Brand Team.

For banners and backdrops that involve partner organisations it is sometimes a technical requirement for logos to be repositioned other than in our preferred position of top left. In such circumstances please contact the Brand Team.


Pull up banners

Pull up banners are portable, free-standing banners that are useful for exhibitions and displays as they are versatile to use. There are various types of pull up banners. You can purchase banners that are stored in a self-contained unit. The banner is contained in the base unit on a roller and supported by a single rod. Although initially they are cost effective they tend to have a short lifespan, as the banner tends to curl at the edges over time.

For banners in regular use it is worth purchasing a set of banners that have a frame that can hold interchangeable banner graphics. Although more expensive the frames and graphics can be stored and reused or shared with other offices/countries and tend to have a longer lifespan than the self-contained types.

Try to include the essential information in your banner whilst still making them generic enough for re-use. Do not include a date as this will limit the lifespan of the banner.


Chequer board banners

These are banners that are created specifically to be used as backdrops at media events, so that any images captured show the British Council logo in the background of the shot of the subject. If working with partners all logos are displayed in a repeating pattern or texture to create wallpaper effect so any images captured will display all the partner logos.

Chequerboard banner

Landscape or large banners

When producing large landscape banners or using curved banner systems that use a number of graphic panels attached together be aware of the size of the banner and the distance the banner will be viewed from. Always ensure your designer shows you visuals with the panel edges clearly marked as you should avoid running critical type or images across panels in case alignment cannot be guaranteed. Care should be taken that information isn’t on the curved end panels of stands. Positioning of the logo should also take this into account.

Wide banner