Brand guidelines

Our typeface

The British Council typeface is an essential element of our brand’s visual identity. Our corporate typeface is British Council Sans. It has been designed to our unique specifications and is modern, clean cut and easy to read. No other font should be used in British Council materials, unless for reasons specified in this section.

Roman versions

Roman versions of type use principally the same letter forms. The British Council Sans font is available in both Macintosh and PC formats in eight different weights (Extra Light, Light, Light Italic, Regular, Italic, Bold, Bold Italic, Black) for all Roman languages (Central European, Turkish, Greek, Khazakh and Cyrillic).

British Council Sans

Please note the PC version can be installed onto a standard British Council desktop GTI PC but will be deleted upon restart. Ask your IT co-ordinator to install it in your profile to avoid this.

Non-roman versions:

We use the term non-Roman to describe fonts which use different styles of characters from our script. Non-Roman fonts have different shapes of letters and are visually very different from Western scripts. British Council Sans is available in Arabic (Boutros British Council Arabic) for both Macintosh and PC.

Boutrous sans

What font should I use if a British Council Sans version of our language is not available?

Where a British Council Sans version is not available, a single, agreed font family should be used across all communications materials and should be consistently used in all countries with common language. The font should be selected in consultation with and approved by the Brand team. When choosing fonts in other languages a single font family should be chosen that complements the shape and design of British Council Sans.

This example shows British Council Sans Bold and Boutrous British Council Sans, the fonts to the left shows a complementary non-Roman font.