Brand guidelines

When to use the black or white version of the logo

The positive (black) and negative (white) versions of our logo have been drawn differently to ensure that, optically, they appear the same. Follow this guidance to ensure that the correct British Council logo (positive or negative) has been used by your supplier or designer, and that the logo has not been redrawn or re-spaced.

If you spot that the wrong logo or a redrawn version has been used on your proof, you need to raise this with your supplier and ask them to download and use the correct file.

When to use the negative (white) logo

The negative (white) version of the logo should always be used as the base artwork when the logo appears in a lighter colour to the background colour or image that it is displayed on.


pos-neg-logo-identification

Incorrect positive logo coloured white

If the positive (black) version of the logo is used incorrectly against a darker background than the logo colour the four circles of the logo symbol will appear too close together.


pos-neg-logo-identification-wrong

Correct use of negative logo

The negative (white) version of the logo should always be used as the base artwork when the logo appears in a lighter colour to the background colour or image that it is displayed on.


Negative-base

Correct use of positive logo

The positive (black) version of the logo should always be used as the base artwork when the logo appears in a darker colour to the background colour or image that it is displayed on.


positive-base

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