Brand guidelines

Logo colourways

The British Council has no official colour palette other than on corporate stationery. Colour plays a significant role in the British Council identity and our approach is to use it as a clear expression of the personality of the brand: confident, independent, friendly, engaging, respectful, trustworthy, focused and inspiring.

There are two ways to use colour in the logo.

Corporate colours

The logo in our corporate colours is our preferred version of the logo and should be used wherever possible. This is the only two colour version of the logo that is approved and on brand.

Corporate-colour

It is mandatory to use the corporate colour version of the logo on letterheads, business cards and compliment slips. When used on stationery the logo should be printed in ‘spot colour’, not using a four colour print process (CMYK).

All other reproductions of the corporate logo can be produced or printed using the four colour print process (CMYK) or HEX or RGB for digital reproduction. The codes for our corporate colours are detailed below.

Colour swatches

Single colour logos

The logo can be produced using only one colour: a colour of your choice, or in black or white. There are four versions of the single colour version of the logo available from the downloads section: the positive (black) version, negative (white) version and single colour versions of the logo in our corporate colours: PMS 295 and PMS 2995. These are preferred options for single colour logos.

The single-colour British Council logo can be reproduced in any colour, provided the circles and the British Council name are in the same colour, and the chosen colour is strong enough against the background. On light backgrounds the positive (black) version of the logo must be used. On dark backgrounds, the negative (white) version of the logo must be used. This version of the logo has been optically adjusted to ensure that the four circles of the symbol element of the logo always appear to be the same distance apart.

Single-colour-logo

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