Digital and social media
Our visual identity and reflection of our brand is as important online as it is offline. We should ensure we present our values, identity and messaging consistently across all our channels.
Our digital presence gives us access to much wider and varied audiences. It is a way of communicating our message to a mass audience, so it’s essential that it is on brand. The organisation has a number of content management systems (CMS) that allow us to manage the consistent visual design of our pages and how we display our content.
The use of CMS helps us to ensure that resources are shared consistently and managed effectively to protect our interests. The central co-ordination of sites helps us manage any risk associated with our digital presence, as well as reducing costs.
Any new website or microsite should be co-ordinated with the Digital Team. They are currently rolling out templates and sites on the new corporate CMS Drupal. If the site is wholly owned by the British Council it should use the approved corporate platform and templates with no exceptions.
If building a site that is a partnership you need to ensure that you negotiate the best visibility for the organisation. No contracts or agreements should be signed without consulting the Brand and Partnership Teams to establish the parameters of how we can reflect the brand within the agreement.
The same rules apply to using our visual identity online as they do offline. The British Council logo must be reproduced from the master artwork. The British Council logo must not be redrawn, combined or linked with any other words or symbols or graphics devices. If a vertical line is used between the logo and the title of the page, the line must be a minimum of the distance of the symbol away from the British Council logo so as not to appear as an integrated logo lock up.