Brand guidelines

Our values

The British Council values – valuing people, integrity, mutuality, creativity and professionalism – underpin everything we say and do, how we work with people, how we behave towards people and each other, and how we communicate. These values should be evident in our work, but should not be used externally.

What do our values mean?

Valuing people
The world is a diverse place, which is why our work starts by giving everyone the chance to participate. It means treating people with courtesy and respect. By listening and responding in a helpful way, we are able to unlock potential, and help people to be the best they can be.

Keeping our promises, and being consistent in what we say and do, builds trust. We are always honest, and take responsibility for our actions.

Effective relationships are the heart of our work. It’s a two way exchange: we learn from all those we interact with and they learn from us, all with a view to advancing the creation of global citizens.

Creativity is the key that will unlock the world’s potential. We are constantly looking for new sources of inspiration, encouraging resourcefulness and the development of new ideas that will shape the future.

As leaders, we understand our responsibility to deliver excellence every time. Setting the highest standards for ourselves, and expecting the same of others means we stay true to our values.